Accenture

Journey and Content Specialist - FR, AT, CZ

Accenture

September 14, 2021

Act as advocate for local consumer, mapping content and channels across journeys for positive brand engagement
Responsible for localisation of customer journeys provided by Global Brand Platform , focused on multichannel activation
Maintain and leverage data to support journey decision, liasing with in market third party stakeholders to organise CRM activity and campaigns
Data and content mapping matrices creation
Customer Journey design local origination
Campaign journey SFMC workflow design this is included in all journey activation playbooks
Develop KPI measurement guidelines as per agile local market requirements
Develop audience targeting, segmentation and personalization across channels and touchpoints
Between 3 5 years of experience in digital marketing, marketing strategy and marketing content including content for social media, with preference for background in automative sectorExperience driving content strategy, including social media engagement rulesAbility to determine optimum consumer digital experience based on data and insightsAbility to provide recommendations to client on campaign planning, performance optimisation and process improvementsCampaign personalisation and optimisation experience testing methods etc. SFMC tool practitioner experience journey builder email studio etc. KPI Measurement framework understanding and experience objective setting aligning performance KPIS for reporting