Adidas

Senior Manager Creative Shoot and Production

Adidas

October 14, 2021


Purpose & Overall Relevance for the Organization:
Manage and deliver internal and consumer facing cross-media (print, digital and TV) shoot and production campaigns for all Communications levels:
  • The leadership and management of internal / external producers on executing shoots.
  • Executing more complex and large-scale productions
  • Input and support on strategic and production infrastructure directives (AKA “Production Operations”) including leading certain assignments under such directives

Key Responsibilities:
Leadership and management:
  • Understanding Communications agency briefs, calendars, budgets, creative approach, and final creative to inform team resource decisions, realise shoot efficiency opportunities and ultimately ensure on-time delivery to markets, on-budget and quality productions
  • Within geographical / category teams identifying resource gaps, recruitment of internal and external producers and production support, training and development, externals’ SoW and payments, assignment / placement per shoot and general management of their daily tasks

Executing:
  • Producing, leading and being the production authority on large-scale shoots
  • Creatively producing best value, innovative and integrated shoots that fulfil the creative vision and optimise the creative opportunity, feasibility checks, art buying of creative capture (directors / videographers / photographers) when required, procuring appropriate production resources (agency production resources, production companies / houses, freelance producers, crew, glam, locations etc.), managing production costs (bids / estimate reviews, negotiations and payments), production timelines (pre-production, shoot and post schedules), correct Business Affairs (clearances and insurances), product sample sourcing and provision, securing athlete and talent attendance (together with Communications and Sports Marketing / Entertainment and Influencer Marketing), travel requirements of non-adidas persons, on-set attendance and production, facilitating the post-production retouching / editing to English language master process, facilitating the music sync to picture, wrapping including Production Completion Reports and initiating cost reconciliations and shoot image / footage archiving
  • Responsible for the marketing content creation at events

Strategic and production infrastructure directives (Production Operations):
  • Supporting the creating, developing, implementation and use of production standards, processes, policies, and tools
  • Supporting the management of production infrastructure including the Shoot planner, Team Flight Board, Production Preferred Suppliers List, internal owned / leased studios, external production cost consultancy, Business Affairs initiatives, stock imagery relationships and shoot product samples process
  • Lead certain assignments

Key Relationships:
External:
  • Creative agencies (account and production teams)
  • Independent creative / art directors
  • Production partners (agency in-house production, production companies / houses and independent producers)
  • Creative capture – directors, videographers and photographers and their agents
  • Production resources (crew, glam, models, security, locations, catering etc.)
  • Post-production agencies
  • Production cost consultants
  • Stock imagery suppliers
  • Product sample warehouse

KPIs:
  • Realising the creative vision and optimising the creative opportunity with creative producing
  • Shoots and quality final deliverables delivered on-time and on-budget
  • Cross-Business Unit and cross-discipline integrated shoot solutions
  • Solid internal and external resourcing of producers and production support to service internal clients and balanced allocation of workload
  • Financial efficiency of Communications production budgets and OOH including travel and expenses

Knowledge, Skills and Abilities:
  • Experience in cross-media (print, digital and TV) shoot or event production with knowledge of producing in worldwide locations / for worldwide markets
  • Working knowledge of production in client, agency and production company / house
  • Experience within or servicing an international brand
  • Budget management and cost negotiations of 1+ mio EUR budgets per production (and mostly TV lead)
  • Experience in working with athletes and / or celebrities
  • Solid understanding of marketing industries, processes and communication channels
  • Experience in contributing to the development and deployment of marketing strategic / operational initiatives
  • Broad understanding and passion for the sports industry

Soft Skills:
  • Relentless drive and a commitment. Believes the impossible is possible.
  • Confident, professional and calm – works well under pressure
  • Organised, proactive, solution orientated and energetic multi-tasker able to use initiative, prioritise team and personal workload and have a team deliver creative production solutions under tight timelines and budget constraints
  • Excellent attention to detail
  • Excellent verbal and written communication skills. Strong interpersonal and presentation skills.
  • Collaborative. Able to partner with internal and external teams of all professional levels / experience. Flexible to variable team dynamics and cultures. Quickly builds and nurtures mutually strong working relationships.
  • Embraces and promotes new ways of working. Fosters a learning culture.
  • Works well under remote management and can manage a team remotely whilst travelling
  • Able and willing to travel locally, within Europe and internationally at short notice up to 40% annually