Delivery Hero

Global Senior Brand Manager - Virtual Restaurant Brands (f/m/d)

Delivery Hero

November 2, 2021


Want to be a Hero? Join one of the leading global online food ordering and delivery marketplaces!
We are looking for a Senior Brand Manager (f/m/d) to join the Global Virtual Restaurant Brands team on our journey to always deliver amazing experiences. One path for expansion is backward integration into the food production and restaurant space. You might have noticed this approach from other companies already. We wouldn’t call it “private label” or “Eigenmarken”, but we are creating our own food brands for virtual restaurants.
Did you ever want to create your own food chain? Are you inspired by the success of Dean&David, l’Osteria or Hans im Glück? Or maybe you want to start your very own Bubble Tea brand in Asia? This would be the chance to do it! Delivery Hero will assess demand and enrich its existing offering by designing its own food brands. Our ideal candidate will be enthusiastic, innovative and good at getting things done.
Your mission:

  • You own globally the brand management of our virtual restaurant brand and act as the main point of contact for all brand related topics.

  • You make our global restaurant brands superior in CVR, loved by customers, acquiring new customers to our platforms in a scalable and efficient way

  • You manage and improve the global portfolio of our virtual chain restaurants: by driving development & strategy (brand positioning, brand identity, content creation and implementation guidelines)

  • You monitor the market, analyze performance of our brands to identify and share the best practices with our local teams (e.g. create global vision per brand)

  • You project manage complex brand projects, coordinating internal and external stakeholders in an international environment.

  • You coordinate global marketing & brand activities to utilize our global brands, increase order share and CVR by driving awareness and image.

  • You manage global performance management of each concept brand: you deliver meaningful data and insights around our users to encourage new thinking or new behaviours that will lead to growth, innovation, profitability, and market share gains.

  • You represent our global restaurant brands to drive brand awareness, excitement and love - internally and externally (e.g. present within DH company, curate internal team website, workplace posts, include in surveys, create merchandise, global brands SoMe accounts, global websites per brand, ...)

  • You support other business functions such as budgeting/finance by giving input based on own brand vision and strategy, report costs and accruals, manage supplier or external services, contracts and payments

  • Together with central or external creatives, you deliver brand assets e.g. logo, name, packaging design, add-ons, food photo shooting, story, moodboards, content.

  • You support countries/regions on brand topics (e.g. delivering designs for campaigns, consult proactively or on request...)

  • You act as trusted brand adviser to local senior (marketing) teams, consulting local markets on branding of our restaurant franchise concepts.

  • You base judgement on experience as much as on numbers: you will use complex market data - mainly internally available - to make informed strategic decisions and proposals based on findings, set-up analyses if needed to prove your guidance, drive new reporting or innovative tools and processes and push for innovations to increase sales, CVR or customer acquisition e.g. SEO, A/B testing of new ideas.

  • You support and shape marketing plan in regions/countries, ensure efficient spending of budget, identifying and pushing most efficient marketing measures to drive sales

Your heroic skills:

  • You have 5+ years experience in consumer goods brand management or marketing ideally in a fast paced, international environment and F&B industry (PMO or agency experience is a plus)

  • You have an end to end brand creation experience or proven track record of making a brand a global success

  • You are experienced in strategic thinking and well informed to predict and forecast possible blockers and prevent them

  • You have efficiently manage creatives and other internal and external stakeholders

  • You are an expert of state of the art brand management solutions and latest trends, can derive best practice, consulting

  • You are a complex problem solver who can define, assess, solve, and communicate back to leadership in a clear and concise fashion

  • You are a structured and well organised multitasker, comfortable with managing several projects and initiatives at the same time

  • You are an entrepreneur with an analytic approach to challenge and prioritise, comfortable with independently analysing market research data as with handling unexpected questions in a meeting

  • You are a collaborative team player, with experience of leading cross-cultural projects with a hands-on and can-do attitude. You drive and get things done.

  • You feel comfortable with a fast paced start-up environment, but equipped with diplomatic skills for efficient corporate collaboration

  • You are a persuasive and confident communicator - both written and verbal (copy writing skills are a plus)

  • You are creative, passionate about the topic, resourceful, innovative, solution driven with a good sense of aesthetics to ensure most efficient outcome by our creatives (experience with standard design tools is a plus).

Why Delivery Hero?

  • English is our working language and our colleagues at Delivery Hero come from every corner of the globe, working in a diverse, cross-cultural team. For most opportunities, we also offer visa & relocation support

  • We take care of our employees and offer flexible working hours

  • Enjoy our free weekly online yoga classes and subsidized Urban Sports Club or GymPass membership

  • Take care of your mental and emotional well-being with our free Headspace subscription and unlimited access to the confidential Employee Assistance Program

  • Participate in health campaigns such as seasonal flu vaccination

  • Benefit from subsidised products e.g. BVG ticket, meal vouchers, fruit or vegetable box or our bike rental program

  • We support child care needs where we partner with an external service to support tasks such as Kita search and application, Au Pair or childminder search

  • Join the global market leader and a publicly listed DAX company with a competitive remuneration package and a lot of training, career & development opportunities

  • Develop your skills with your personal educational budget for conferences and external trainings

  • Access our e-learning platform and participate in our various inhouse trainings, including German learning options

  • Save responsibly with our attractive corporate pension options

  • Join company parties, team, cultural and sports events - due to the current situation on a virtual basis

  • Our office lounges are filled with healthy (and some more indulgent!) snacks and refreshments to keep you energised throughout the day


About us:

Delivery Hero is building the next generation global on-demand delivery platform. We have grown rapidly from inception in 2011 to become the world's largest food-ordering network and we’re now innovating and creating new verticals such as groceries, pharmacies, flowers and other convenience articles in multiple markets.
Our awesome international team already operates in 40+ countries worldwide and we are looking for the most talented people to join us on our mission to ‘always deliver an amazing experience.’ If you’re an enthusiastic problem solver and hungry for a new adventure, an exciting job and multicultural workplace is waiting for you in the heart of Berlin!

At Delivery Hero, we believe diversity and representation is key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of race, religion, color, national origin, gender, gender expression, gender identity, sexual orientation, age, marital status, or any other aspect that makes you, you.

Have we caught your attention? If you are looking for an environment where our company DNA is defined by our values and People Leadership Principles, please send us your CV.
We’re looking forward to your application!