WW Web/digital Lead -IBM Passport Advantage Program and Subscription


September 14, 2021

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Are you a critical thinker, a writer, editor and consummate story teller? Can you translate complex concepts in to clear, consumable, actionable content for buyers, sellers, partners and peers? Do you have first hand corporate communications experience in the technology sector? If so, we are currently looking for the right person to join our team as the Worldwide Communication, Digital and customer experience lead for the IBM Passport Advantage and IBM Subscription and Annuity Business
The ideal candidate must
  • Be a creative AND strategic thinker with exceptional writing, editing and story telling skills
  • Possess a deep appreciation and respect for audience and be committed to delivering the best possible end-user experience -whether that audience is new to IBM, an established client, an IBM Business Partner or an IBM peer
  • Have experience decoding and explaining complex processes, programs and technologies to diverse audiences (including clients, channel partners, product development, marketing, sales and support professionals)in ways that help them make smart decisions and act on them
  • Cultivate strong collaborative relationships within IBM and the IBM ecosystem to drive strategic initiatives and deliver growth and defined outcomes
  • Manage IBM Passport Advantage Program and Subscription and Annuity communications across all channels and in all on and offline formats
  • Produce blogs, newsletters, emails, marketing collateral, videos, how-tos and FAQs to generate interest, raise awareness, influence behaviors and outcomes that have a direct impact on
  • Renewals
  • New license sales
  • Upgrades and trade-ups
  • Migration from more traditional on-prem licensing models to subscriptions
  • Adoption of strategic IBM Hybrid Cloud and AI technologies
  • Develop a feedback engine that invites users to ask questions and submit comments to help enhance and improve end-user experience and satisfaction
  • Provide writing and editorial support for the larger cross-functional IBM Passport Advantage, Licensing and Subscription and Annuity organization
  • Manage / Maintain a secure download repository for all external Passport Advantage and Passport Advantage Online collateral including brochures, data sheets, How-tos, FAQs, licensing guides
  • Manage / Maintain a library of licensing metrics and tables, among them
  • Cloud Service Descriptions to be used by Product Managers in IBM Service Description (SD) documents
  • Distributed Software license (price) metrics for use in IBM Program License Information (LI) documents and announcement letters
  • Value Unit Exhibit (VUE) conversion tables mapped to the products that use them
  • Select and engage IBM approved video and creative agencies to develop and deliver collateral for use on the Web and at events

Required Technical and Professional Expertise
  • 20+ years in corporate communications and digital delivery, or similar experience in-house or in an agency setting.
  • Proven writing and editing experience designed to engage, educate, market, and sell to diverse audiences

Preferred Technical and Professional Expertise
  • DRUPAL: open-source content management platform for IBM support and technical communities
  • Seismic: IBM's global sales enablement platform
  • Distributed Software (DSW) tools and applications including the entitled Passport Advantage Online sites for customer and resellers
  • IBM PartnerWorld: IBM's entitled partner portal
  • IBM Distributed software licensing models
  • IBM privacy, data protection, security and lifecycle policies

About Business UnitIBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.
Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.
Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.
It's time to define your career.
About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:
  • 12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.
  • World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.
  • Well-being programs to support mental and physical health.
  • Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).
  • Select educational reimbursement opportunities.
  • Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.
  • Giving and volunteer programs to benefit charitable organizations and local communities.
  • Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.