Product Marketing Manager, Podcasts & Talk Formats


October 13, 2021

    Product Consumer Marketing
We are looking for a passionate product marketing manager to join the Consumer Product Marketing team and support the Podcast and Talk Format product teams within the Experience Mission, who are responsible for the podcast listener experience within Spotify.
New York or Remote Americas
Job type
Permanent This person will play a crucial role in partnership with Product Managers to advance Spotify’s Podcast consumer experience, and to build and implement awareness and engagement programs that match our audiences with the elements of Spotify that they love!
What you'll do
  • Ensure product success by developing differentiated positioning, stand-out product marketing and education assets that support product launch and ongoing promotion
  • Work with Product, Design, Insights and Engineering teams to support the development process of Podcast and Talk Format product features by providing strategy, testing, and consumer insights to ensure product market fit.
  • Develop go-to-market strategy and lead all aspects of global product launches, collaborating with creative, channel and marketing analytics teams to drive sustained product adoption and growth.
  • Team up with Creator Product Marketing and Studios Marketing to drive growth and awareness of new products and features across creators.
  • Own and coordinate the marketing and communication strategy across Global and Regional Marketing, PR, Comms, Social, CRM and CS teams
  • Develop ongoing product education plan for owned products and features, including targeted creative assets tailored to all relevant Spotify markets.
  • Quantify performance of owned products and features, reporting out regularly to Product and Marketing leadership
  • Partner across teams to expand product marketing programs to relevant markets and audiences

Who you are
  • You have 5+years of experience in product marketing for a tech, mobile, media, gaming or internet services company.
  • You’re hardworking for consumer experiences, with experience using insights and data to advise marketing strategy
  • You love podcasts
  • Experience driving adoption of new products / services, understanding the key KPIs and measurement approaches
  • Experience with consumer marketing campaigns, managing the briefing process and strong creative judgement
  • Hands-on experience in defining a product’s positioning, preparing marketing briefs and building marketing go to market plans in collaboration with R&D, global and regional marketing teams
  • Strong analytical skills and the ability to work closely with data scientists and insights teams to extract key information from reporting dashboards, define KPIs, measure campaign performance to produce internal campaign reports
  • Proven track record in building collaborative partnerships across multi-disciplinary teams, including product management, engineering, design, insights, data science
  • Ability to quickly connect product features and benefits with user needs and translate into value props and high-quality deliverables
  • Excellent communication skills, both written and spoken, with the ability to influence and communicate cross-functionally and at all levels of the organization
  • Highly organized, with experience of working on multiple projects simultaneously in a fast-paced multifaceted environment
  • International experience, working with disparate teams across time-zones

Our global benefits
Extensive learning opportunities, through our dedicated team, GreenHouse. Flexible share incentives letting you choose how you share in our success. Global parental leave, six months off - fully paid - for all new parents. All The Feels, our employee assistance program and self-care hub. Flexible public holidays, swap days off according to your values and beliefs. Spotify On Tour, join your colleagues on trips to industry festivals and events.
Learn about life at Spotify
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users.
This position is not eligible to be performed in Colorado.